KDT accomplishes its marketing mission through a coordinated media and public relations campaign that utilizes print and electronic media, specifically designed to reach the target market segments in key geographic regions which traditionally produce the bulk of leisure visitors to Kentucky.
Scoppechio, a full-service advertising firm, is KDT's agency of record.
Kentucky On-Line Marketing Boot Camp Downloads
Below are the links to access the presentation slides and handouts used by Marla Johnson Norris during the recently completed Boot Camp. Share these resources with your colleagues so that your team is prepared to meet the challenges of online tourism marketing in 2013 head-on.
Glossary of terms
Boot Camp Worksheet
Marla's expertise extends far beyond what was covered in Boot Camp. You may subscribe to Aristotle's Digitips Marketing E-Newsletter
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