Kentucky was one of the first state tourism offices in the nation to
develop a marketing program aimed at the group travel sector.
Group Travel Branch markets to the motorcoach industry both through
established associations and organizations, and on an individual basis.
Staff work directly with tour planners on itineraries throughout the
year and serve as liaison between tour planners and Kentucky
destinations, attractions and hotels. The branch also assists private
sector organizations with group travel promotions and domestic sales
Group Travel staff organizes familiarization (fam) tours
for selected tour operators, group leaders and AAA. These tours are
alternated in different regions across the state to familiarize
participants with what Kentucky has to offer for their clients.
information regarding Group Travel contact Wayne Cusick
ABA 2013 Notes
Travel South 2013 Notes