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Travel Insider

February 10, 2015 - Issue 24

SOAR Strategy Summit 2015  
Feb. 16, 2015 | 9 a.m. - 5 p.m. | Pikeville 
A Shaping our Appalachian Region (SOAR) strategy summit will be held at the East Kentucky Expo Center in Pikeville on Monday, Feb. 16 from 9 - 5 EST. On-site registration begins at 8 a.m. 

Registration is available online for $10 until Wednesday, Feb. 11; on-site registration is $15. A full summit agenda for Creating Our Future: Regional Strategies for Growth and Development is available on the SOAR website,

KTIA 2015 Legislative Event 
Wednesday, Feb. 11 - Thursday, Feb. 12
The Kentucky Travel Industry Association (KTIA) Legislative Event is an opportunity for Kentucky's travel and tourism industry to join together as advocates on issues confronting the industry. Held each year during the General Assembly's legislative session, the two-day event provides  KTIA members with issues and advocacy information during the first day. The second day features one-on-one meetings and a lunch with legislators. Last year, over 75 legislators attended the luncheon where KTIA members were able to discuss key issues and to stress the importance of tourism in Kentucky and its economic impact for the Commonwealth.
For more information visit  

2014 Year in Review 
As we work on our year in review, we thought the following numbers were important to share as they clearly showcase the importance of the tourism industry in Kentucky.

$12.5 billion 2013 tourism economic impact 
175,700 jobs supported 
20.5 million visitors to Kentucky 
$1.3 billion in local and state tax revenue 

Tourism Marketing Incentives 
The industry was awarded $4.6 million in Tourism Marketing Incentive Program Matching funds to 128 local and regional non-profit tourism organizations, placing Kentucky as the second-largest program of its kind in the United States. 

Tourism Development 
During the last year, $57 million in investment took place in Kentucky due to the Tourism Development Act. The program recently made changes to provide additional incentives in enhanced incentive counties, which are determined based on factors such as high unemployment.

European Travel to Kentucky 
Earlier this month, KDTT hosted a series of seminars regarding European traveler trends and working with receptive tour operators. Participants heard the who, what, where and why of European travel to Kentucky.  We would like to thank the following convention and visitors bureaus for hosting and promoting these seminars:  Northern Kentucky, Lexington, Louisville and Bowling Green. If you were unable to attend the seminar, the presentation is available on our website.  
Information needed! 

Important anniversaries, dates and events! 
Please email Kristi Amburgey with your area’s information so that we may continue to help promote upcoming events and anniversaries in our media efforts. 

Get social and use #TravelKy!
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The Kentucky Department of Travel & Tourism is an agency within the Tourism, Arts and Heritage Cabinet, which promotes the Commonwealth as a travel destination. Tourism in Kentucky has an economic impact of more than $12.5 billion, supports nearly 175,746 jobs and generates more than $1.3 billion in taxes.



(The Travel Insider is a bi-weekly publication of the Kentucky Department of Travel & Tourism.)                                                     


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