Kentucky Tourism
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Travel Insider

Kentucky Department of Tourism
April 2017 


Spring 2017 and Fall 2018 Co-op Books Now Available
Spring and Fall Co-op Books are now available for download here.  If you have any questions, please contact Kathy Yount

Mega-Viewer Takes Over the Big Apple to tell the KY Story

The Kentucky Department of Tourism recently unveiled its “MegaViewer” a 13 foot tall version of a view master where you can flip through images of Kentucky’s most iconic tourist destinations including Mammoth Cave, bourbon distilleries, horse country, Lake Cumberland and many more. The megaviewer will travel throughout the country, starting with two days in Times Square, New York and trips to the Dogwood Festival in Atlanta, April 7-9, Navy Pier in Chicago on Memorial Day weekend and the Kentucky State Fair in August. According to Kristen Branscum, Commissioner of the Department of Tourism, “The MegaViewer is a fun way to showcase the memorable moments you can have in Kentucky”. 

Angela Blank Named New Assistant Director of Communications for KDT

Please join us in welcoming Angela Blank, who officially started as Assistant Director of Communications for the Kentucky Department of Tourism on April 17. 
Angela has an extensive career in public relations and communications promoting Kentucky agriculture. She also served as the director of public affairs/public relations for the Governor’s Office of Agricultural Policy (GOAP) managing and implementing public relations initiatives and strategic communications planning. 
Previously at GOAP, Angela worked as the 2010 World Equestrian Games Agricultural Liaison, where she was in charge of coordinating and promoting Kentucky agriculture’s role in both the Kentucky Experience and the World Equestrian Games nationally and internationally. Angela also previously served as the director of communications for GOAP and the director of public relations for Kentucky Farm Bureau.
She has more than 12 years of experience in public relations, governmental affairs, program management, policy development and event planning. Angela is a graduate of the University of Louisville, Kentucky Agricultural Leadership Program and member of the World Trade Center Kentucky Board of Directors.
To reach Angela, e-mail angelag.blank@ky.gov. 

Vicki Fitch, Bowling Green Area CVB honored with ATHENA Award
Vicki Hawkins Fitch, executive director of the Bowling Green Area Convention & Visitors Bureau, was named the 32nd recipient of the ATHENA Award, given by the Chamber and Martin Dodge Jeep Chrysler RAM. 
 
Fitch began her tourism career in 1982 at Conway Twitty's Twitty City and then at Music Village U.S.A., both in Hendersonville, Tenn. She joined the BGACVB in June 1991 as marketing director and served in that capacity until being promoted to executive director in August 2005.
 
"Her contributions to our community, our region and our state are unmeasurable," said 2002 ATHENA Mary Cohron. "While, like most of us, some of the service she has provided has been job related, her community and Chamber involvement certainly go far beyond that required by her job."
 
Originally from Nashville, Fitch graduated from Western Kentucky University with a major in Public Relations and a minor in Business Administration. Fitch is the current Chairperson of the Kentucky Travel Industry Association and recently served on the Board of Directors of the Kentucky Association of Convention & Visitors Bureaus.

"The ATHENA award recognizes women in our community who have been positive role models, are successful in their profession and who have contributed significantly to our community in some way," said Chamber chairman Robbin Taylor. "Vicki represents every quality of a true ATHENA. We are pleased to honor her with this award, and we congratulate her on being selected as the 2017 ATHENA."


International Marketing Updates
International Marketing Coordinator, Margaret Romine, recently attended the ITB Travel show in Berlin, Germany where she met with over 50 operators and media. She also conducted meetings with area hotels to introduce them to Tourmappers (a receptive inbound operator), educate on the international market and discuss contracts.  

In March, a Brand USA FAM was held for attendees from German speaking countries. The following communities participated: Northern Kentucky, Lexington, Louisville, Shelbyville, Bardstown, Bowling Green. 

On March 28-31, Margaret attended a sales mission to Canada with CVB representatives from Northern Kentucky, Lexington and Louisville. There were separate sales and media tracks with a total of 40 appointments.  



Video Shoot

The Kentucky Department of Tourism recently conducted a week long video/photo shoot. Sites visited include the Kentucky Horse Park, Keeneland, Mammoth Cave, the Ali Center, Camp Nelson and many more. Footage will be released in early January 2018 and will compliment a redesigned African American Heritage landing page on our website. 


Important anniversaries, dates and events! 
Please email Kristi Amburgey with your area’s information so that we may continue to help promote upcoming events and anniversaries in our media efforts. 

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The Kentucky Department of Tourism is an agency within the Tourism, Arts and Heritage Cabinet, which promotes the Commonwealth as a travel destination. In 2015, Tourism in Kentucky experienced the strongest overall economic impact growth in the last ten years with an economic impact of more than $13 billion. The Tourism industry supports over 180,000 jobs and generates more than $1.43 billion in taxes.

                 

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