Coca-Cola and Christmas go together like Louisville Slugger and baseball. Louisville Slugger made its first bat in 1884, and just two years later in 1886 Coca-Cola was created. Both American companies have become global and cultural icons.
Working with Coca-Cola last year, Louisville Slugger Museum & Factory created an exhibition celebrating the holidays, that’s back and better than ever this holiday season. A Coca-Cola Christmas will run through Monday, January 5. The special interactive exhibit showcases more than 75 years of enchanting art and rare artifacts direct from Coca-Cola’s exclusive collection.
Visitors can explore and discover original Coca-Cola artwork, memorabilia, artifacts, advertising and hands-on fun. The exhibition features two beloved holiday icons – the Coca-Cola Polar Bears and Santa Claus. A rare Coca-Cola polar bear advertisement from 1922 will be included in the display. This original artwork from France was the first time the polar bear appeared in Coca-Cola advertising.
The exhibit features original oil paintings from one of the greatest illustrators of the 20th century, Haddon Sundblom. Painting Santa portraits for Coca-Cola advertising from 1931 to 1964, he is credited with helping shape the modern image of Santa that is known around the world. Before “The Coca-Cola Santa,” there was no single interpretation of Santa Claus that was globally recognized as Sundblom’s portraits are today.