FY22 Co-Op Packages

Packages make it simple for everyone, offering a variety of print and digital offerings to cover all of your marketing needs. As a part of a package, you are able to buy into city, regional and lifestyle publications, as well as national digital advertising firms that KDT is utilizing. 

A package is your one-stop-shop option to buy into the products and offerings being featured on the state level. These comprehensive, affordable, multi-media co-op packages will allow industry partners to benefit from Kentucky Tourism’s total spending, media mix, audience targeting, geographic reach, strategic insights and research.

Kentucky Tourism offers a 50% buy-down of all third-party media included in packages for CVB partners. 

Bronze Packages

Bronze packages are our most affordable packages, starting at $6,808 (before buy-down). They ensure a mix of print, digital and owned offerings to cover all of your marketing needs. 

Bronze Packages
Components Investment
Print - 1/4 Page [You pick: City Publication] $1,167
Print - 1/4 Page Kentucky Monthly $800
OVG - 1/4 Page $3,855
eNews (Row 3) $750
Programmatic Display (one-month) $1,000
Est. Total $7,572

City Publication Options: Chicago Magazine, Hour Detroit, Atlanta Magazine, St. Louis Magazine, Indianapolis Monthly, Cleveland Magazine, Cincinnati Magazine, Blueridge Outdoors, Nashville Lifestyles, Knoxville Cityview, Columbus Monthly.

View all Bronze packages.

Silver Packages

Silver packages reach a larger audience and may be able to attract additional visitors to your destination. These packages start at $14,867 before buy-down.

Silver Packages
Components Investment
Print - 1/2 Page [You pick: Regional Publication] $3,400
Print - 1/4 Page Longweekends $1,613
OVG - 1/2 Page $7,705
eNews (Row 2) $1,000
Programmatic Display (one-month) $2,500
Est. Total $16,218

Regional Publication Options: AAA World, AAA Living - Tennessee, Ohio Magazine. 

View all Silver packages.

Gold Packages

Gold packages offer a turnkey marketing solution with a strong media mix starting at $19,360 before buy-down. These packages deliver a greater number of impressions from highly-qualified audiences to gain maximum traction.

Gold Packages
Components Investment
Print - 1/2 Page [You pick: Lifestyle publication] $4,500
OVG - 1/2 Page $7,705
eNews (Row 1) $1,250
Digital Package: Display, Native & Rich Media $8,000
Est. Total $21,455

Lifestyle Publication Options: Good Housekeeping, Women's Day, Country Living. 

View all Gold packages.

Platinum Packages

The platinum package offers a solid foundation for your marketing plan starting at $29,786 before buy-down. With a broad range of media and placements in premium print publications, this package delivers a strong media mix for high visibility.

Platinum Packages
Components Investment
Print - 1/4 Page [You pick: Premium lifestyle publication] $7,900
OVG - Full Page $13,255
eNews (Row 1 & Segmented Custom) $3,250
Digital Package: Display, Native & Rich Media $8,000
Est. Total $32,405

Premium Lifestyle Publication Options: Southern Living, Garden & Gun, Martha Stewart Living. 

View all Platinum packages.

Ad Size Upgrades: Advertiser may choose to upgrade any ad size to a larger ad unit. The advertiser pays the difference between the size in the package and the larger size. (There is no KDT buy down of ad size upgrades.) See a la carte rates for additional information.

Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:

Elijah Zimmerman, Co-Op Marketing Manager