Kentucky Tourism Marketing & Co-Op Strategy

Kentucky Tourism accomplishes its marketing mission through coordinated media campaigns that utilize print and digital advertising specifically designed to reach target market segments in key geographic regions. 

    The Kentucky Tourism co-op program serves as an opportunity for businesses in Kentucky serving visitors - such as attractions, tours, hoteliers, restaurants and others - to buy print, broadcasting and digital advertising at the most competitive pricing available. 

      FY22 Program Offerings

      Along with annual print favorites Kentucky Monthly, Longweekends, AAA - Tennessee and many others, we are excited to announce several new and re-envisioned opportunities. Download our Kentucky Tourism FY22 Co-Op Planning & Opportunities presentation to learn more.

      Once you have reviewed the offerings available, download and complete your co-op interest form. Contact Miles Partnership with any questions and to secure your spot:

      Elijah Zimmerman, Co-Op Marketing Manager

        Why Become a Partner?

        Kentucky Tourism's co-op opportunities allow your business to reach highly-qualified potential visitors through flexible, comprehensive advertising options at reduced rates.

          Seasonal Offerings

          • Seasonal options for print and digital placements reach consumers at any point that they may be planning a trip

          Effective Media Levels

          • Co-op offerings are not only affordable, but effective. You get what you pay for, and we want our partners to be successful!

          Diverse Media Mix

          • The industry can choose from a variety of options across digital (display, native, video, social) and print mediums.

          Targeted Placements

          • Targeted placements reach the states / DMAs that make the most sense for Kentucky's tourism industry, understanding that regional drive markets should be the primary focus. 

          Many co-op offerings are eligible for Matching Funds reimbursement, as well. The Matching Funds Program provides local non-profit tourism organizations with financial assistance to promote tourism in their areas. For program information contact: 

          Rhonda Nix, Program Manager

          Karen Hackett, Administrative Specialist