Kentucky Tourism Marketing & Co-Op Strategy
Kentucky Tourism is the official travel and tourism entity for the state of Kentucky. They provide print and digital resources that help visitors plan their vacations.
The Kentucky Tourism co-op program serves as an opportunity for businesses in Kentucky serving visitors - such as attractions, tours, hoteliers, restaurants and others - to increase awareness while driving an incredibly qualified audience to their official channels through print and digital marketing placements.
FY24 Program Offerings
We are excited to announce several new and re-envisioned opportunities. If you missed the program presentation on April 25, 2023, you can watch the recording here or view the PowerPoint here. Once you have reviewed the offerings available, download and complete your co-op interest form.
Contact Miles Partnership with any questions and to secure your spot:
Elijah Zimmerman, Co-Op Marketing Manager
Why Become a Partner?
Kentucky Tourism's co-op opportunities allow your business to reach highly-qualified potential visitors through flexible, comprehensive advertising options at reduced rates.
Owned co-op offerings are not only affordable, but effective. You get what you pay for, and we want our partners to be successful!
- The industry can choose from a variety of options across digital (display, custom content, social) and print mediums.
- Owned co-op placements reach engaged, targeted audiences that have already shown an interest in visiting Kentucky.
Many co-op offerings are eligible for Matching Funds reimbursement, as well. The Matching Funds Program provides local non-profit tourism organizations with financial assistance to promote tourism in their areas. For program information contact:
Rhonda Nix, Program Manager
Karen Hackett, Administrative Specialist