Brand Graphic Standards_Brand Use

Brand Use

Brand Use

Below are the three versions of the Brand to be used on white, light-colored and light photographic backgrounds. Avoid using on medium-toned, photographic or textured backgrounds that do not allow for proper contrast between the Brand and the background.

LIGHT BACKGROUNDS

FOUR-COLOR BRAND

Four-color brand

 

 

 

ONE-COLOR BRAND
One-color brand

 

 

 

BLACK BRAND
Black Brand

 

 

 

 

DARK BACKGROUNDS

REVERSE-COLOR BACKGROUND

Reverse-color background

 

 

 
REVERSE-WHITE BACKGROUND

Reverse-white background

 

 

 

ALTERNATE ONE-COLOR BRAND USE

It is recommended that these Brands be used as provided in all applications. However, when color use is limited to one-color other than the brand PMS 2955 blue and black, the one-color Brand can be used in any color provided proper contrast between the brand and background is used. When possible it is recommended that the brand be reproduced in one of the approved pallet colors.

Below are the two versions of the Brand to be used on black, solid-colored or dark photographic backgrounds. Avoid using on medium-toned, photographic or textured backgrounds that do not allow for proper contrast between the Brand and the background.

Alternate One-color Brand Use

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