Visitors Guide Advertising Opportunities

According to the 2018 State of the American Traveler Research, more than 50% of American travelers use print when planning vacations. 

Recent research shows that visitor guides remain highly valued, influential to destination decisions and important in shaping a wide range of other travel decisions. Despite the short term challenges facing advertising and DMO finances they remain arguably one of the most powerful and cost effective ways to build a one-on-one relationship with a visitor or local.

Each year, approximately 350,000 copies of the Kentucky's Visitors' Guide are distributed at Welcome Centers, travel shows and in response to direct requests. The guide is also made available digital on the Kentucky Tourism website.

Print: Premium Positions (Net)
Inside Front Cover $17,255
Facing Inside Front Cover $17,255
Inside Back Cover $17,255
Facing Inside Back Cover $17,255
Back of tear-out map (NEW!) $17,255
Two-Page Spread $26,050
Full Page (Front of Book) $14,540
Print: Standard Positions (Net)
Full Page $13,255
1/2 Page $7,705
1/4 Page $3,855
1/8 Page $1,945

FY22 advertisers may also choose from digital placements within the online guide.

Digital Placements
Interstitial* $200
Tall Page* $450
Native Content $750
Banner Ad $1,000

*Interstitials and tall pages are only available to print advertisers to provide added support within the digital guide.


Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:

Elijah Zimmerman, Co-Op Marketing Manager