Kentucky Tourism Marketing & Co-Op Strategy

Kentucky Tourism is the official travel and tourism entity for the state of Kentucky. By smartly leveraging our state’s collective offerings and investments in this program, we’ll continue growing tourism’s positive impact on Kentucky’s economy and quality of life. 


The Kentucky Tourism co-op program serves as an opportunity for businesses in Kentucky serving visitors - such as attractions, tours, hoteliers, restaurants and others - to increase awareness while driving an incredibly qualified audience to their official channels through print and digital marketing placements.


The program is crafted to provide value and benefit to all partners. It provides a broad range of opportunities to reach qualified leads at a variety of price points. Regardless of your marketing budget and goals, you’ll find options to attract more visitors.

FY25 Program Offerings

We invite you to learn more about Kentucky Tourism's FY25 Co-Op Marketing Opportunities. Download the FY25 Co-op Opportunities PDF or use the options below to browse all offerings.


Once you have reviewed the products available, you will need to complete your FY25 Co-op Sign Up Form online. The form will be available APRIL 25, 2024. (NOTE: ARPA funding and Matching Funds must be submitted on separate forms.)


Contact Miles Partnership with any questions and to secure your spot:


Chris Gendek, Travel Media Sales & Marketing Executive

Why Become a Partner?

Kentucky Tourism's co-op opportunities allow your business to reach highly-qualified potential visitors through flexible, comprehensive advertising options at reduced rates.


Owned co-op offerings are not only affordable, but effective. You get what you pay for, and we want our partners to be successful!


  • The industry can choose from a variety of options across digital (display, custom content, social) and print mediums.
  • Owned co-op placements reach engaged, targeted audiences that have already shown an interest in visiting Kentucky. 


Many co-op offerings are eligible for Matching Funds reimbursement, as well. The Matching Funds Program provides local non-profit tourism organizations with financial assistance to promote tourism in their areas. For program information contact: 



Karen Hackett

Program Coordinator

Call: 502-892-3218

Email: [email protected]

Rhonda Nix

Program Manager

Call: 502-892-3217

Email: [email protected]