Our digital advertising options provide you the opportunity to get your message in front of a highly-qualified audience that is interested in visiting Kentucky in a variety of ways.

Audience Extension and Retargeting Program: Display & Native

Your one-stop shop to reach an in-the-market travel audience interested in booking their vacation to Kentucky and inspire them to visit your website. The programmatic approach allows you to engage with travelers throughout their browsing experience and deliver qualified and engaged traffic to your website.

After a user visits KentuckyTourism.com, they will be re-engaged throughout their browsing experience with your banner or native ad. Building off the retargeting strategy, your ad will be served to a custom look-a-like audience that will provide inspiration to new travelers looking for their next vacation destination. The combined strategies aim to position you to be top of mind during a critical step of the travel planning consideration.

*Minimum three months

Premium Publisher: Display 

Using the programmatic approach outlined above, take advantage of the unique opportunity to reach travel intenders with your display ads on premium sites, such as DotDash Meredith, CondeNast and Hearst.

*Minimum two months

Customized Programmatic Program: Display & Native

Meet with Miles' media planner to create a customized programmatic digital advertising program to engage potential travelers. You'll be able to select interest-based and geographic targeting to reach travel intenders throughout their browsing experience.

As a bonus, by choosing to run in geographic markets that align with Kentucky Tourism's marketing programs, you may qualify for 50% added-value impressions from Kentucky Tourism. (KDT contribution is limited to $50,000.)

*Minimum two months

Capture consumers' attention where they are with your existing video spots.

Pre-roll video is targeted programmatically at visitors to the KentuckyTourism.com site and lookalike audiences on desktop, tablet and mobile.

CTV ads run on streaming services, such as Paramount, Samsung, PlutoTV and Comcast.

*Minimum two months

Reach consumers who are actively looking for content related to your destination, product or services.

Build brand awareness with audiences in-state or regionally in Nashville, Cincinnati and Indianapolis during the month of March 2025.

*Minimum 6 partners per market

Drive brand lift and audience engagement through this unique custom Brand Reveal unit, which runs in March 2025.*  

*Minimum six partners

Reach more than 200k affluent email subscribers with StyleBlueprint's email advertising program. Email is anchored with Kentucky-focused image and text, and supported by images, copy and links from up to 6 partners.

Timing: September 2025 or April 2026 

*Maximum six partners per email

Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:

Chris Gendek, Travel Media Sales & Marketing Executive
270-823-4988