Visitor's Guide Advertising Opportunities

Connect with visitors planning a Kentucky vacation. This is the place to attract an already engaged audience!


Visitors guides remain highly valued, influential to destination decisions and important in shaping a wide range of other travel decisions. They are arguably one of the most powerful and cost-effective ways to build a one-on-one relationship with a visitor or local.


Each year, approximately 350,000 copies of the Kentucky Visitor's Guide are distributed at Welcome Centers, travel shows and in response to direct requests. The guide is also made available digitally on the Kentucky Tourism website.


In addition to print advertisements, FY25 advertisers may also choose from digital placements within the online guide.

Print: Premium Placements

Print: Premium Positions (Net)

Inside Front Cover$18,675
Facing Inside Front Cover$18,675
Inside Back Cover$18,675
Facing Inside Back Cover$18,675
Two-Page Spread$27,360
Full Page (Front of Book)$15,735

Print: Standard Placements

Print: Standard Positions (Net)

Full Page$14,345
1/2 Page$8,335
1/4 Page$4,170
1/8 Page$2,095

Digital Placements

Digital Placements

Native Content$820
Banner Ad$1,090


*Only available to print advertisers to provide added support within the digital guide.


Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:


Chris Gendek, Travel Media Sales & Marketing Executive