Visitor's Guide Advertising Opportunities
Connect with visitors planning a Kentucky vacation. This is the place to attract an already engaged audience!
Visitors guides remain highly valued, influential to destination decisions and important in shaping a wide range of other travel decisions. They are arguably one of the most powerful and cost-effective ways to build a one-on-one relationship with a visitor or local.
Each year, approximately 350,000 copies of the Kentucky Visitor's Guide are distributed at Welcome Centers, travel shows and in response to direct requests. The guide is also made available digitally on the Kentucky Tourism website.
In addition to print advertisements, FY26 advertisers may also choose from digital placements within the online guide.
Print: Premium Placements
| Placement Area | Cost |
|---|---|
| Inside Front Cover | $18,995 |
| Facing Inside Front Cover | $18,995 |
| Inside Back Cover | $18,995 |
| Facing Inside Back Cover | $18,995 |
| Two-Page Spread | $27,907 |
| Full Page (Front of Book) | $15,970 |
Print: Standard Placements
| Placement Area | Cost |
|---|---|
| Full Page | $14,630 |
| 1/2 Page | $8,500 |
| 1/4 Page | $4,250 |
| 1/8 Page | $2,140 |
Digital Placements
| Placement Area | Cost |
|---|---|
| Interstitial* | $225 |
| Native Content | $840 |
| Banner Ad | $1,090 |
*Only available to print advertisers to provide added support within the digital guide.
Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:
Chris Gendek, Travel Media Sales & Marketing Executive
270-823-4988