Web & Custom Content Co-Op Opportunities@Model.HeadlineTag>
Our website advertising and custom content creation options provide you the opportunity to get your message in front of a highly-qualified audience that is interested in visiting Kentucky.
Leverage the expertise of our marketing agency's editorial, video and media teams to feature your local experiences.
Featured Business Listings@Model.HeadlineTag>
All tourism-related businesses doing business in Kentucky may be listed on the Kentucky Tourism website at no cost. For added visibility, businesses may upgrade to a featured business listing, which provides a visual highlight and higher position on listings
pages.
The Kentucky Department of Tourism reserves the right to refuse featured listing requests that are not deemed appropriate.
Investment: $1,235 / year
Content Creation: Written Content@Model.HeadlineTag>
Work directly with the Miles Partnership production team to strategize and produce custom content for the Kentucky Tourism website. Your custom content will appear on the Kentucky Tourism site for 12 months, as well as be distributed through Places.Travel.
Written custom content opportunities include:
- Must-See Short Lists: Punchy, conversational, photo-driven content pieces that highlight specific attractions, experiences and places of interest.
- Events & Experiences Articles: Designed to give readers a
deeper dive into what makes your destination extraordinary – from unique events
to one of kind experiences.
- Destination Stories: This
comprehensive package of content includes photos, video and written content to tell your destination's story.
Any written custom content package can be ENHANCED with:
- YouTube Promotion, which leverages your existing video assets to create a 30-60 sec video exploring the locations included in your content, or
- Apple Maps, which creates a guide within the Apple Maps ecosystem that includes locations from your content
Written Content: Must-See Short List@Model.HeadlineTag>
Must-See Shortlists highlight the sights, sounds, and flavors that must not be missed in your destination with brief, shareable content. These packages include:
- One featured article on Places.Travel and KentuckyTourism.com (up to 800 words)
- Seven organic social posts on Places.Travel channels
- Paid media amplification
Options | Est. Impressions | Guaranteed Views | Campaign Duration | Investment |
Basic Package | 143,400 | 4,050 | 45-90 days | $2,745 |
ENHANCED Package w/ YouTube Promotion | 260,100 | 7,345 | 60-90 days | $3,775 |
ENHANCED Package w/ Apple Maps | 186,875 | 10,125 | 365 days | $7,725 |
Content Refresh | N/A | N/A | N/A | $2,105 |
Written Content: Events & Experiences Article@Model.HeadlineTag>
Give travelers a deeper dive into what makes your destination extraordinary – from unique events to one of kind experiences. Showcase your best attractions, museum, parks, and signature gatherings. These packages include:
- One featured article on Places.Travel and KentuckyTourism.com (up to 1,200 words)
- Nine organic social posts on Places.Travel channels
- Paid media amplification
Options | Est. Impressions | Guaranteed Views | Campaign Duration | Investment |
Basic Package | 195,200 | 5,510 | 45-90 days | $3,645 |
ENHANCED Package w/ YouTube Promotion | 286,000 | 8,800 | 60-90 days | $5,675 |
ENHANCED Package w/ Apple Maps | 186,875 | 10,125 | 365 days | $8,625 |
Content Refresh | N/A | N/A | N/A | $2,150 |
Written & Multimedia Content: Destination Story@Model.HeadlineTag>
If there is more to your destination than just one feature could possibility encompass, this comprehensive package of written and multimedia content is ideal. These packages include:
- One featured article on Places.Travel and KentuckyTourism.com (up to 1,200 words)
- Dedicated content hub on Places.Travel
- Original photography and videography (:30, :60, :10)
- Fifteen organic social posts on Places.Travel channels
- Paid media amplification
Options | Est. Impressions | Guaranteed Views | Campaign Duration | Investment |
ENHANCED Package w/ YouTube Promotion | 956,115 | 16,815 | 365 days | $14,175 |
ENHANCED Package w/ Apple Maps | 747,500 | 26,940 | 365 days | $19,155 |
Written Custom Content: Add-Ons@Model.HeadlineTag>
Already have an article or video existing and want to get some extra eyes on it? Need something more to tell your destination’s full story?
Extra Apple Maps Guides | Investment |
One Additional Guide | $5,105 |
Two Additional Guides | $9,500 |
Three Additional Guides | $13,120 |
Apple Maps: Content Refresh | $2,230 (per guide) |
Media Amplification | Est. Impressions | Investment |
Tier 1 | 250,000 | $1,720 |
Tier 2 | 200,000 | $1,420 |
Tier 3 | 150,000 | $1,120 |
Tier 4 | 100,000 | $820 |
Tier 5 | 75,000 | $715 |
Tier 6 | 50,000 | $520 |
Custom Content: Video@Model.HeadlineTag>
Work directly with the Miles Partnership production team to strategize and produce custom video content to use for your marketing initiatives moving forward. Your video will also live on KentuckyTourism.com for 12 months after finalization.
All video packages include:
- 60-90 second experiential music-driven video
- Horizontal :30s and :15s cuts, 16x9 (w/ paid advertising rights)
- Vertical :10s cut, 9x16 (w/ paid social advertising rights)
Product | Investment |
---|
New (with shoot) | $8,480 |
New (with existing footage)* | $2,750 |
*Price may be adjusted based on the amount of hi-res footage available.
Video Add-Ons@Model.HeadlineTag>
Product | Investment |
---|
Talent** | $1,140 |
Voice Over | $1,200 |
Kentucky Tourism Social Boost (:10 vertical video) | $350 |
**Non-speaking, does not include travel. Actual costs vary depending on project needs, rights, etc.
Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:
Chris Gendek, Travel Media Sales & Marketing Executive
270-823-4988