The Matching Funds Program provides local non-profit tourism organizations with financial assistance to promote tourism in their areas. The program is administered by KDT staff in accordance with 300 KAR 1:010, Regional Marketing and Matching Funds Program.

Specific projects eligible for reimbursement include:
  • Tourism publications, Videos, CDs and DVDs
  • Media advertisements
  • Billboards and Signage
  • Brochure Distribution Services
  • Consumer travel show expenses
  • Group tour marketplace expenses
  • Meeting/Convention & Sports marketing Trade Shows and Expo expenses
  • Media Press Kits
  • Sponsorship of Tourism Trade Shows and Events
  • Bid Fees to Assist in Bringing Events to the State
  • Web Site design expenses
For program information: 

Rhonda Nix

Program Manager

Call: 502-892-3217

Email: [email protected]

Reimbursement Request Documents

First Cycle-Projects completed July 1-December 31
Due February 1 of current program cycle

Second Cycle-Projects completed January 1-June 30
Due August 1 of current program cycle



Tourism Region Map



Allowable Projects



Application Request Documents