Digital Advertising
Audience Extension & Retargeting
The Audience Extension and Retargeting program is your one-stop shop to reach an in-the-market travel audience interested in booking their vacation to Kentucky and inspire them to visit your website. The programmatic approach allows you to engage with travelers throughout their browsing experience and deliver qualified and engaged traffic to your website.
After a user visits KentuckyTourism.com, they will be re-engaged throughout their browsing experience with your banner or native ad. Building off the retargeting strategy, your ad will be served to a custom look-a-like audience that will provide inspiration to new travelers looking for their next vacation destination. The combined strategies aim to position you to be top of mind during a critical step of the travel planning consideration.
Package
Est. Impressions
Investment*
Tier 1
2,000,000
$15,250 / month
Tier 2
750,000
$6,250 / month
Tier 3**
250,000
$2,750 / month
*Pricing includes design support from Miles Partnership creative team.
**Minimum three months
Pre-Roll Video
Capture consumers' attention where they are with an engaging 15 second video.
Est. Impressions
Investment
145,000
$2,500 / month
Search Engine Marketing (SEM)
Reach consumers who are actively looking for content related to your destination, product or services.
Investment
$4,400 / quarter
Digital Out-of-Home (NEW!)
Build brand awareness with audiences in-state or regionally in Nashville, Cincinnati and Indianapolis.
Location
Est. Impressions
Investment
Kentucky In-State*
150,000
$3,000
Nashville, Cincinnati & Indianapolis
250,000
$5,000
*Minimum six partners
Rich Media
Drive brand lift and audience engagement through this unique custom Brand Reveal unit.
Est. Impressions
Investment
2220,000
$3,400
*Minimum six partners
Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:
Elijah Zimmerman, Co-Op Marketing Manager
859-469-2721
The Audience Extension and Retargeting program is your one-stop shop to reach an in-the-market travel audience interested in booking their vacation to Kentucky and inspire them to visit your website. The programmatic approach allows you to engage with travelers throughout their browsing experience and deliver qualified and engaged traffic to your website.
After a user visits KentuckyTourism.com, they will be re-engaged throughout their browsing experience with your banner or native ad. Building off the retargeting strategy, your ad will be served to a custom look-a-like audience that will provide inspiration to new travelers looking for their next vacation destination. The combined strategies aim to position you to be top of mind during a critical step of the travel planning consideration.
Package
Est. Impressions
Investment*
Tier 1
2,000,000
$15,250 / month
Tier 2
750,000
$6,250 / month
Tier 3**
250,000
$2,750 / month
*Pricing includes design support from Miles Partnership creative team.
**Minimum three months
Pre-Roll Video
Capture consumers' attention where they are with an engaging 15 second video.
Est. Impressions
Investment
145,000
$2,500 / month
Search Engine Marketing (SEM)
Reach consumers who are actively looking for content related to your destination, product or services.
Investment
$4,400 / quarter
Digital Out-of-Home (NEW!)
Build brand awareness with audiences in-state or regionally in Nashville, Cincinnati and Indianapolis.
Location
Est. Impressions
Investment
Kentucky In-State*
150,000
$3,000
Nashville, Cincinnati & Indianapolis
250,000
$5,000
*Minimum six partners
Rich Media
Drive brand lift and audience engagement through this unique custom Brand Reveal unit.
Est. Impressions
Investment
2220,000
$3,400
*Minimum six partners
Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:
Elijah Zimmerman, Co-Op Marketing Manager
859-469-2721